Call tracking is a method of monitoring and analyzing incoming and outgoing phone calls to track the effectiveness of marketing campaigns and customer interactions. It involves assigning unique phone numbers to different marketing channels and tracking the source of each call to determine which channels are driving the most leads and conversions. This allows businesses to gain valuable insights into their customers’ behavior and preferences, optimize their marketing strategies, and improve their overall customer experience. Call tracking is a powerful tool for businesses of all sizes to measure the success of their marketing efforts and make data-driven decisions to drive growth and success.