Cannibalization keywords refer to specific words or phrases used in search engine optimization (SEO) that may negatively impact the ranking of a website or webpage. These keywords are often similar or identical to other high-performing keywords, causing them to compete against each other for search engine visibility. This can result in a decrease in overall traffic and conversions for a website, as the keywords essentially “eat” each other’s potential traffic. To avoid cannibalization, it is important for SEO strategists to carefully select and manage their keywords to ensure they are not competing against each other.