Cannibalization of points of sale refers to the process in which a company’s own products or services compete with each other for sales, resulting in a decrease in overall revenue. This can occur when a new product or service is introduced that is similar to an existing one, causing customers to switch their purchases from one to the other. This can also happen when a company opens multiple locations in close proximity, causing customers to choose one location over another. Ultimately, cannibalization of points of sale can lead to a decrease in profitability and market share for a company.