Cardboard POP, also known as cardboard point-of-purchase, refers to a marketing display made from lightweight, corrugated cardboard material that is strategically placed in retail stores to attract customers and promote a specific product or brand. These eye-catching displays often feature colorful graphics and are designed to stand out among other products, enticing consumers to make a purchase. Cardboard POPs are a cost-effective and versatile marketing tool used by businesses to increase sales and create brand awareness. They are commonly found near checkout counters, end-caps, and other high-traffic areas in stores. With their ability to grab attention and effectively showcase products, cardboard POPs have become a popular choice for businesses looking to boost their sales and enhance their brand image.