Cashback refers to a financial incentive offered by retailers or credit card companies where a percentage of the purchase price is returned to the customer in the form of cash or credit. This allows customers to earn back a portion of their spending, making it a popular way to save money while shopping. Cashback can be earned through various methods such as online purchases, in-store purchases, or credit card transactions. It is often used as a marketing strategy to encourage customer loyalty and increase sales. With cashback, customers can enjoy the satisfaction of getting something back from their purchases, making it a win-win situation for both the customer and the business.