A ‘Change of brand signature’ refers to the process of altering or updating a company’s visual identity, including its logo, slogan, and overall design elements. This change is often done to reflect a shift in the company’s values, target audience, or overall brand image. It is a strategic decision that aims to create a fresh and modern look for the brand, while still maintaining its core essence and recognition among consumers. A successful change of brand signature can help a company stay relevant and competitive in a constantly evolving market, while also attracting new customers and strengthening brand loyalty among existing ones.