Churn/attrition prediction is the process of using data analysis and predictive modeling techniques to forecast the likelihood of customers or employees leaving a company or organization. This helps businesses anticipate and prevent potential losses by identifying at-risk individuals and implementing targeted retention strategies. By analyzing factors such as customer behavior, satisfaction levels, and market trends, churn/attrition prediction enables companies to proactively address issues and improve overall retention rates. This valuable tool allows businesses to stay ahead of the game and maintain a loyal customer and employee base.