Churn management refers to the strategic process of identifying, analyzing, and reducing customer churn in a business. It involves implementing effective techniques and strategies to retain existing customers and prevent them from switching to competitors. This includes understanding the reasons for churn, tracking customer behavior, and implementing targeted retention efforts. Churn management is crucial for maintaining a loyal customer base and ensuring long-term success for a company. It requires a proactive and data-driven approach to continuously improve customer satisfaction and loyalty.