City branding refers to the process of creating and promoting a unique identity and image for a city in order to attract visitors, residents, and businesses. It involves strategically showcasing a city’s culture, history, attractions, and values through various marketing and communication efforts. The goal of city branding is to differentiate a city from others and establish a positive reputation, ultimately leading to increased tourism, economic growth, and overall pride in the city. Effective city branding requires collaboration between government, businesses, and citizens to accurately represent the city’s essence and create a lasting impression on its target audience.