Definition : Click injection

Click injection refers to a fraudulent technique used in online advertising where a malicious app or program intercepts legitimate clicks on mobile ads and generates fake clicks without the user’s knowledge or consent. This deceptive practice aims to artificially inflate the number of clicks on an ad, leading to higher costs for advertisers and misleading data for publishers. Click injection is a form of click fraud and is often used by unscrupulous individuals or companies to manipulate ad performance and gain unfair advantages in the digital advertising landscape.

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