A click trap is a deceptive online tactic used to lure users into clicking on a link or advertisement, often by using sensationalized or misleading headlines or images. This technique is commonly employed to generate website traffic or increase ad revenue, but can also be used for malicious purposes such as spreading malware or phishing scams. Click traps prey on users’ curiosity and desire for instant gratification, often leading them to click on something they may regret later. It is important to be cautious and discerning when encountering click traps, as they can lead to unwanted consequences.