Definition : Clickbait

Clickbait refers to online content, such as headlines or thumbnails, that are designed to entice users to click on a link and visit a website. This type of content often uses sensational or misleading language and images to grab the attention of readers and generate more clicks. While it may promise exciting or shocking information, clickbait often leads to low-quality or irrelevant content, leaving readers feeling disappointed or deceived. Clickbait is commonly used by websites and social media platforms to increase traffic and generate revenue, but it can also be seen as a manipulative tactic that exploits people’s curiosity and emotions.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt