Clicks and mortar refers to a business model that combines both online and physical operations to create a seamless and integrated shopping experience for customers. This term highlights the importance of both digital and physical presence in the success of a business. It recognizes the power of technology and the convenience of online shopping, while also acknowledging the value of in-person interactions and tangible products. Clicks and mortar businesses utilize the best of both worlds to provide customers with a comprehensive and satisfying shopping experience.