Closed loop and NPS (Net Promoter Score) are two interconnected concepts that are used to measure and improve customer satisfaction and loyalty. Closed loop refers to the process of continuously gathering feedback from customers, analyzing it, and taking action to address any issues or concerns raised. This feedback loop allows businesses to identify areas for improvement and make necessary changes to enhance the overall customer experience. NPS, on the other hand, is a metric used to measure customer loyalty by asking customers how likely they are to recommend a company or product to others. This score is based on a scale of 0-10 and is used to categorize customers as promoters, passives, or detractors. Together, closed loop and NPS provide businesses with valuable insights into their customers’ satisfaction and loyalty levels. By utilizing this information, companies can make data-driven decisions to improve their products, services, and overall customer experience, ultimately leading to increased customer retention and business growth.