Co-marketing, also known as collaborative marketing, is a strategic partnership between two or more companies to jointly promote and sell their products or services. This type of marketing allows businesses to leverage each other’s strengths, resources, and customer base to reach a wider audience and achieve mutual benefits. Co-marketing can take various forms, such as joint advertising campaigns, co-branded products, or cross-promotional events. It is a cost-effective and efficient way for companies to expand their reach, increase brand awareness, and drive sales by tapping into the expertise and customer loyalty of their partners. Successful co-marketing requires strong communication, alignment of goals, and a shared understanding of the target audience.