Cohort analysis is a powerful analytical tool used to track and analyze the behavior and characteristics of a specific group of individuals over a period of time. This method allows businesses and organizations to gain valuable insights into the patterns and trends of their customers, employees, or any other defined group. By examining the data of a cohort, such as their demographics, purchasing habits, or performance, businesses can make informed decisions and tailor their strategies to better meet the needs and preferences of their target audience. Cohort analysis is a valuable tool for understanding the impact of various factors on a specific group and can help businesses identify opportunities for growth and improvement.