Definition : Cold reading

Cold reading is a technique used by performers, psychics, and mentalists to create the illusion of psychic abilities or a deep understanding of a person’s thoughts and feelings. It involves making calculated guesses and observations about a person based on their appearance, body language, and subtle cues, without any prior knowledge or information about them. This skillful manipulation of verbal and nonverbal cues allows the reader to give seemingly accurate and personal insights, often leaving the subject feeling amazed and convinced of the reader’s abilities. However, cold reading is not a supernatural power, but rather a combination of observation, intuition, and psychological manipulation. It is commonly used in entertainment and psychic readings, but can also be seen in everyday interactions, such as job interviews and sales pitches.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt