Consumer benefits refer to the advantages and rewards that individuals receive when purchasing goods or services. These benefits can include cost savings, convenience, improved quality of life, and enhanced satisfaction with the product or service. They are designed to meet the needs and desires of consumers, providing them with added value and a positive experience. Consumer benefits are a key factor in the decision-making process of consumers and can greatly influence their purchasing behavior. They are a reflection of a company’s commitment to meeting the needs of its customers and creating a mutually beneficial relationship.