Definition : Consumer panel

A consumer panel is a group of individuals who have been selected to provide feedback and insights on products, services, and brands. These individuals are representative of a larger target market and are chosen based on specific demographics, such as age, income, and location. Consumer panels are often used by companies to gather valuable information on consumer preferences, behaviors, and trends, which can then be used to improve their offerings and marketing strategies. By participating in consumer panels, individuals have the opportunity to voice their opinions and influence the decisions of companies, making them an important part of the consumer landscape.

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