Definition : Contest with purchase obligation

A ‘Contest with purchase obligation’ is a promotional event or activity in which participants are required to make a purchase in order to enter or be eligible to win a prize. This type of contest typically involves a specific product or service that must be purchased in order to receive an entry or a chance to win. Unlike other types of contests, a ‘Contest with purchase obligation’ requires participants to spend money in order to participate, making it a form of marketing strategy used by businesses to increase sales and brand awareness. While these types of contests may offer enticing prizes, it is important for participants to carefully consider the cost of the purchase and their chances of winning before deciding to participate.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt