Contextual advertising refers to a form of targeted advertising that displays relevant ads to users based on the content they are currently viewing or their search history. This type of advertising utilizes algorithms to analyze the context of a webpage or search query and deliver ads that are most likely to be of interest to the user. By displaying ads that are closely related to the user’s interests, contextual advertising aims to increase the chances of engagement and conversion. This form of advertising is commonly used in online platforms such as search engines, social media, and websites, and is considered to be more effective and less intrusive than traditional forms of advertising.