Contextual marketing is a targeted marketing strategy that focuses on delivering relevant and personalized content to consumers based on their specific interests, behaviors, and preferences. This approach utilizes data and technology to understand the context of a consumer’s online activity and deliver tailored messages and offers at the right time and place. By understanding the context of a consumer’s online journey, contextual marketing aims to provide a seamless and valuable experience for the consumer, ultimately driving higher engagement and conversions for businesses.