Conversion contribution refers to the impact or influence that a particular action or event has on the success of a conversion, which is the desired outcome of a marketing or sales strategy. This contribution can be measured by the number of conversions that can be attributed to a specific factor, such as a marketing campaign, website design, or customer experience. In other words, conversion contribution is the measurable effect that drives a potential customer to take the desired action, ultimately leading to a successful conversion. It is a crucial aspect of any business’s growth and success, as it allows for the evaluation and optimization of strategies to increase conversions and ultimately drive business growth.