A conversion funnel is a marketing term that refers to the journey a potential customer takes from being aware of a product or service to making a purchase. It is a visual representation of the various stages a customer goes through, starting from the initial contact with a brand to the final conversion. The funnel is divided into different stages, such as awareness, interest, consideration, and action, with the goal of guiding the customer towards the desired action, which could be a purchase, sign-up, or any other desired outcome. The conversion funnel is a crucial tool for businesses to understand and optimize their customer’s journey, ultimately leading to increased sales and revenue.