Conversion rate per visitor refers to the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. It is a key metric used to measure the effectiveness of a website in converting visitors into customers or leads. A high conversion rate per visitor indicates that a website is successfully persuading visitors to take the desired action, while a low conversion rate may indicate areas for improvement in the website’s design, content, or user experience. Ultimately, a high conversion rate per visitor is crucial for businesses looking to drive sales and achieve their goals online.