Cooperative marketing, also known as co-marketing, is a strategic partnership between two or more businesses to promote and sell their products or services together. This collaborative approach allows companies to pool their resources, share costs, and reach a wider audience, resulting in increased brand awareness and sales for all parties involved. Unlike traditional marketing, where companies compete against each other, cooperative marketing fosters a mutually beneficial relationship where each partner benefits from the other’s strengths and expertise. By working together, businesses can leverage their combined strengths to create a more impactful and successful marketing campaign.