The core business refers to the primary activities and operations that a company engages in to generate revenue and achieve its overall objectives. It encompasses the essential functions, products, and services that a company specializes in and is known for within its industry. These core activities are typically the main source of income for the company and are essential to its success and sustainability. They are often the focus of a company’s strategic planning and resource allocation, as they are crucial to maintaining a competitive advantage and meeting the needs of its target market. In essence, the core business is the heart and soul of a company, driving its growth and defining its identity in the business world.