Definition : Corporate design

Corporate design refers to the visual and aesthetic elements that represent a company’s brand identity and values. It encompasses the design of logos, color schemes, typography, and other visual elements that are used consistently across all of a company’s communications and marketing materials. Corporate design is crucial in creating a cohesive and recognizable image for a company, and it plays a significant role in shaping consumer perceptions and building brand loyalty. It is a strategic and intentional approach to design that reflects a company’s personality and helps it stand out in a competitive market.

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