Cost per contact refers to the amount of money a company or organization spends on each individual interaction with a potential customer or client. This can include any form of communication, such as phone calls, emails, social media messages, or in-person meetings. The cost per contact is an important metric for businesses to track, as it helps determine the efficiency and effectiveness of their marketing and sales efforts. A lower cost per contact indicates that a company is able to reach a larger audience at a lower cost, while a higher cost per contact may suggest that their marketing strategies need to be reevaluated. Ultimately, the goal of measuring cost per contact is to maximize the return on investment and acquire new customers or clients at the most cost-effective rate.