Cost per point-of-sale visit refers to the amount of money a company spends on advertising or marketing efforts in order to attract a potential customer to their physical store or location. This metric is used to measure the effectiveness and efficiency of a company’s marketing strategies in driving foot traffic and ultimately, sales. It takes into account the total cost of the marketing campaign and divides it by the number of visits to the point-of-sale, providing valuable insights into the return on investment for each visit. A lower cost per point-of-sale visit indicates a more successful and cost-effective marketing campaign, while a higher cost may suggest the need for adjustments or improvements in the strategy.