Crisis management refers to the strategic and proactive process of identifying, preventing, and mitigating potential crises that may arise within an organization or society. It involves swift and effective decision-making, communication, and action in order to minimize the negative impact of a crisis and protect the reputation and well-being of those involved. This includes anticipating and preparing for potential crises, as well as effectively managing and resolving them when they do occur. Crisis management requires strong leadership, clear communication, and the ability to adapt and respond quickly in high-pressure situations. It is a crucial aspect of risk management and plays a vital role in maintaining stability and resilience in the face of unexpected challenges.