CRM retargeting, also known as customer relationship management retargeting, is a marketing strategy that utilizes data from a company’s customer relationship management (CRM) system to target and engage with potential customers who have previously interacted with the brand. This technique involves tracking customer behavior and using that information to deliver personalized advertisements and content to individuals across various online platforms, such as social media and websites. By leveraging CRM data, businesses can create more relevant and effective marketing campaigns, ultimately increasing customer engagement and conversions. CRM retargeting is a powerful tool for building and nurturing relationships with customers, as it allows companies to tailor their messaging and offers based on a customer’s specific interests and needs.