CRM, or Customer Relationship Management, is a strategic approach to managing and nurturing relationships with customers. It involves utilizing technology, data, and processes to understand and engage with customers in a personalized and meaningful way. The goal of CRM is to build long-term, profitable relationships with customers by providing exceptional experiences and meeting their needs and expectations. This can include activities such as tracking customer interactions, analyzing customer data, and implementing targeted marketing and communication strategies. Ultimately, CRM helps businesses to better understand and serve their customers, leading to increased customer satisfaction, loyalty, and retention.