Definition : Cross-device remarketing

Cross-device remarketing refers to the strategic marketing technique of targeting potential customers across multiple devices, such as smartphones, tablets, and desktop computers, in order to increase brand awareness and drive conversions. This approach allows businesses to reach their target audience on various platforms and devices, ensuring a consistent and personalized message is delivered to potential customers throughout their online journey. By utilizing cross-device remarketing, businesses can effectively engage with their audience and increase the chances of converting them into loyal customers.

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