Cross-device retargeting is a digital marketing strategy that involves targeting and engaging with potential customers across multiple devices, such as smartphones, tablets, and desktop computers. This technique utilizes data tracking and analysis to identify and reach out to individuals who have previously interacted with a brand or product on one device, and then retargeting them with personalized ads or content on another device. By seamlessly connecting the customer’s online journey across various devices, cross-device retargeting aims to increase brand awareness, drive conversions, and ultimately, improve the overall customer experience.