Cross media refers to the practice of utilizing multiple forms of media, such as print, television, and digital platforms, to convey a cohesive and interconnected message or story. This approach allows for a more immersive and dynamic experience for the audience, as they are able to engage with the content through various mediums. Cross media also allows for a wider reach and impact, as different audiences can be targeted through different channels. It is a strategic and innovative way of storytelling that blurs the lines between traditional and new media, creating a seamless and integrated narrative.