Cross selling is a sales technique in which a company or salesperson suggests additional products or services to a customer who is already making a purchase. This can be done by offering complementary items, upgrades, or related products that enhance the customer’s original purchase. The goal of cross selling is to increase the value of the customer’s transaction and to build a stronger relationship with the customer by anticipating their needs and providing them with a more comprehensive solution. When done effectively, cross selling can benefit both the customer and the company, resulting in increased satisfaction and revenue.