Cross selling in the hotel industry refers to the practice of offering additional products or services to guests during their stay, with the aim of increasing revenue and enhancing their overall experience. This can include promoting upgrades, add-on amenities, or packages that complement their original booking. By effectively cross selling, hotels can not only boost their profits, but also provide guests with a more personalized and memorable stay. It is a strategic approach that requires understanding the needs and preferences of guests, and offering them relevant and enticing options to enhance their stay.