Crowd marketing is a strategic marketing approach that harnesses the power of a group or community to promote a product, service, or brand. It involves leveraging the influence and reach of a large number of individuals, often through social media and online platforms, to create buzz and generate interest in a particular offering. This form of marketing relies on the principle of social proof, where people are more likely to trust and engage with a product or brand if they see others doing the same. By tapping into the collective voice and actions of a crowd, businesses can effectively amplify their message and increase their visibility in a cost-effective and authentic way.