Definition : Crowdshowrooming

Crowdshowrooming is a modern phenomenon where a large group of people gather in a physical retail store to view and test products, but ultimately make their purchases online. This trend is driven by the desire for convenience and the ability to compare prices and reviews from multiple sources, all while receiving the immediate gratification of seeing and trying out the product in person. It is a combination of the traditional showrooming concept and the power of crowdsourcing, as the opinions and experiences of others influence the purchasing decisions of the crowd. This practice has become increasingly popular in the age of e-commerce and has had a significant impact on brick-and-mortar retailers, forcing them to adapt and find new ways to attract and retain customers.

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