Cultural heritage marketing is a strategic approach to promoting and preserving the unique traditions, customs, and artifacts of a particular culture or community. It involves leveraging the rich history and heritage of a group to create meaningful and authentic connections with consumers, while also promoting cultural understanding and appreciation. This type of marketing goes beyond simply selling products or services, and instead focuses on showcasing the cultural identity and values of a community, ultimately creating a sense of pride and belonging among its members. Through storytelling, events, and partnerships, cultural heritage marketing aims to celebrate and promote the diverse and valuable aspects of a culture, while also driving economic growth and sustainability for the community.