A customer advisory board is a group of selected individuals who represent a company’s diverse customer base and provide valuable insights and feedback to help shape the company’s products, services, and overall strategy. This board serves as a bridge between the company and its customers, fostering open communication and collaboration to ensure that the company meets the evolving needs and expectations of its customers. By actively involving customers in decision-making processes, a customer advisory board helps companies build stronger relationships, enhance customer satisfaction, and drive business growth.