Customer capital refers to the intangible value that a company gains from its relationships with its customers. It encompasses the trust, loyalty, and satisfaction that customers have towards a brand, as well as their willingness to continue doing business with the company. This type of capital is built through positive experiences, exceptional customer service, and personalized interactions, and can greatly impact a company’s success and growth. Customer capital is a valuable asset that companies must continuously invest in and nurture in order to maintain a strong and loyal customer base.