Customer culture refers to the set of values, beliefs, and practices within an organization that prioritize and revolve around the needs and satisfaction of the customer. It is a mindset that permeates throughout the entire company, from top-level executives to front-line employees, and is reflected in every aspect of the business, from product development to customer service. A strong customer culture fosters a deep understanding of the customer’s wants and needs, and empowers employees to go above and beyond to exceed their expectations. It is the foundation of a successful and customer-centric business, where the customer is not just a transaction, but a valued and integral part of the company’s identity.