A customer detour refers to a deviation from the usual or expected path that a customer takes when interacting with a business. This can occur when a customer encounters unexpected obstacles or challenges, such as a product being out of stock or a website malfunction, and must find an alternative route to complete their desired transaction. It can also refer to a deliberate diversion created by a business to redirect customers towards a specific product or service. Ultimately, a customer detour can either hinder or enhance the overall customer experience and can greatly impact a business’s success.