A customer detractor is an individual who has had a negative experience with a company or its products and services, and as a result, actively discourages others from doing business with that company. This can be through word of mouth, online reviews, or any other means of communication. Customer detractors can have a significant impact on a company’s reputation and bottom line, as their negative feedback can dissuade potential customers from engaging with the company. It is important for businesses to address and resolve the issues of customer detractors in order to maintain a positive image and retain loyal customers.