Customer empowerment refers to the process of giving customers the knowledge, resources, and control to make informed decisions and take action in their interactions with businesses. It involves providing customers with the tools and support they need to actively participate in the buying process, from researching products and services to voicing their opinions and preferences. This concept recognizes the power of the customer in shaping their own experiences and the ability of businesses to adapt and cater to their needs. Ultimately, customer empowerment aims to create a mutually beneficial relationship between customers and businesses, where customers feel empowered and valued, and businesses can better understand and meet their customers’ needs.