A customer loyalty program is a marketing strategy designed to reward and retain customers by offering incentives and benefits for their continued support and patronage. These programs typically involve a points-based system, where customers earn points for each purchase or action, which can then be redeemed for rewards such as discounts, free products, or exclusive perks. The goal of a customer loyalty program is to foster a strong and lasting relationship between a business and its customers, encouraging repeat purchases and brand loyalty. By providing added value and personalized rewards, these programs aim to create a sense of appreciation and satisfaction among customers, ultimately leading to increased customer retention and long-term profitability for the business.