Customer satisfaction management refers to the process of actively monitoring and improving the level of satisfaction that customers have with a company’s products or services. It involves understanding the needs and expectations of customers, measuring their satisfaction levels, and implementing strategies to enhance their overall experience. This includes addressing any issues or concerns that customers may have, as well as consistently delivering high-quality products and services. Effective customer satisfaction management is crucial for building strong and loyal relationships with customers, ultimately leading to increased customer retention and business success.