Customer service refers to the assistance and support provided by a company to its customers before, during, and after a purchase. It encompasses a range of activities, such as answering inquiries, resolving issues, and ensuring customer satisfaction. A crucial aspect of any business, customer service aims to build and maintain positive relationships with customers by providing timely and effective solutions to their needs and concerns. It is a reflection of a company’s commitment to delivering exceptional experiences and fostering loyalty among its clientele.